Kempinski Hotels Selects Revinate as Social Media Solution

Revinate, the new standard for guest satisfaction for the hospitality industry, today announced that Kempinski Hotels S.A. has partnered with Revinate across its portfolio of 71 luxury hotels in the Middle East, Africa, Asia and Europe. The global rollout of Revinate is happening in-line with Kempinski’s new social media strategy to ensure that success can be tracked and measured.

Kempinski property and corporate staff will be using the software platform to both manage the properties’ online reviews and drive new business and loyalty with Revinate’s social media solution. In addition, General Managers and the Corporate Operations Department will be using Revinate GS2 Reports as part of their management reporting, ensuring that social media and online reviews will become operationalized, much like traditional guest satisfaction.

Kempinski selected Revinate after an in-depth, multi-vendor evaluation process. Revinate won the business based on its comprehensive, multi-language review coverage and its rich feature set. Alexander Noak, Corporate Manager Digital Strategy at Kempinksi Hotels S.A. explains, “I was looking for a way to differentiate ourselves from our competitors and we can do that through our reviews. Of all the tools we looked at, only Revinate provides a solution that allows us to use our online reviews to influence conversion. Revinate’s Social Buzz makes it quick and easy to select and post quotes from reviews on our own sites to ensure that our shoppers have trusted guest feedback to give them confidence in their booking decisions with us.”

Kempinski Hotels S.A. is an exciting new partnership for Revinate, who is already viewed as the gold standard in online reputation management for hospitality in North America. Marc Heyneker, Co-Founder and VP of Sales says, “With our recent addition of comprehensive global review coverage in all languages, Revinate is now actively expanding its services to address the needs of international customers. Having a large, well-established luxury brand like Kempinski select Revinate is a great testament to our solution’s strength and value overseas, and helps pave the way for our future growth across global markets.”


Source: PR Web

Coral Hotels & Resorts Launches New Website With Great Use of Social Media Integration

As part of its 2012 marketing strategy, Coral Hotels & Resorts recently unveiled its new website. Michel Noblet, President & CEO, HMH – Hospitality Management Holdings, said, “The new Coral Hotels & Resorts website, like most hotel websites, is an important e-commerce tool and is more significant than ever in an increasingly social, online world.

“First and foremost,our new website has been designed to make the booking processeasier and simpler for our users as well as to help find quickly the information they are looking for. It allows visitors to experience our brand in the most optimum setting that in turn will ensure the ideal outcome for our business.”

Today for most consumers, the online journey starts with Google. Other destinations such as Facebook, Twitter and YouTube are equally important and are often a gateway to another. Michel stressed, “Our new website is well integrated with social media and will act as a promotional partner with the latest platforms of communication to maximize our company’s digital ROI.”

Girma Wossensseged, VP – E-commerce Development, HMH, said, “Coral Hotels & Resorts website provides a compelling user experience. It is highly interactive with implementation of many interesting features such as contests, management tips, blogs, newsletter, mobile apps that have been driving more traffic to the site.

The new website has been extremely well received by the Coral customers. “We have had an excellent feedback. There has been an increase in the number of visitors as well as the conversion rate.

For more information please visit www.coral-international.com


Source: Coral Hotels & Resorts