The Ritz-Carlton Hotel Company unwraps a fully-integrated social media campaign at Arabian Travel Market 2013

The Ritz-Carlton Hotel Company, LLC is leading the way in consumer engagement in the digital sphere at this year’s Arabian Travel Market, May 6-9, 2013 with a fully-integrated social media campaign that will offer visitors a unique interactive experience.

Through the @RitzCarlton Twitter handle, the team will provide live content and updates from the event in Dubai. With a sizeable number of The Ritz-Carlton Twitter followers comprising of trade partners, customers and the media, it is a perfect platform to initiate and build brand conversation relevant to the fair.

The introduction of a dedicated ‘Tweet Bar’ on The Ritz-Carlton stand HC5240 located in the Arena Hall, will give the brand’s global Twitter following access to news from the event as it unfolds including highlights from exclusive talks and seminars.

In addition, visitors checking in at ATM on Foursquare will receive tips on the best things to see and do in Dubai, as recommended by The Ritz-Carlton concierges from both hotels in the city. The Ritz-Carlton also uses Foursquare and The Ritz-Carlton Mobile App to tailor local content and provide engaging information relevant to their guests. This will be brought to life at ATM where a series of QR codes can be used to download property insights, including recipes from chefs and guided tours of hotels.

“Our social media interactions at Arabian Travel Market are a natural extension of our ‘Let Us Stay With You’ brand philosophy. We want to enrich the experience at the show for visitors, in addition to being a great luxury travel information resource for our Twitter followers by providing news as it is happening from the show,” said Chris Gabaldon, Chief Sales and Marketing Officer for The Ritz-Carlton Hotel Company. “Each of The Ritz-Carlton social media channels grow in importance to us year-over-year as our guests live more and more of their lives in the digital space. Use of Facebook alone already stands at 40% of time spent online in the UAE, 30% in Kuwait and 21% in Saudi Arabia making Facebook an increasingly important channel for us to converse with our Middle East guests.”

The effectiveness of The Ritz-Carlton social media direction and content has led to significant year-on-year increases across all leading platforms, including Facebook which has jumped 118 percent to more than one million fans across the company’s brand page and 48 hotel Facebook pages. In addition, the brand Facebook Page’s year-over-year growth in “People Talking About This” went up 746%.

To follow news from The Ritz-Carlton stand during Arabian Travel Market, follow the tweets from @RitzCarlton or the hashtag #ATMDubai.

Kempinski Hotels Selects Revinate as Social Media Solution

Revinate, the new standard for guest satisfaction for the hospitality industry, today announced that Kempinski Hotels S.A. has partnered with Revinate across its portfolio of 71 luxury hotels in the Middle East, Africa, Asia and Europe. The global rollout of Revinate is happening in-line with Kempinski’s new social media strategy to ensure that success can be tracked and measured.

Kempinski property and corporate staff will be using the software platform to both manage the properties’ online reviews and drive new business and loyalty with Revinate’s social media solution. In addition, General Managers and the Corporate Operations Department will be using Revinate GS2 Reports as part of their management reporting, ensuring that social media and online reviews will become operationalized, much like traditional guest satisfaction.

Kempinski selected Revinate after an in-depth, multi-vendor evaluation process. Revinate won the business based on its comprehensive, multi-language review coverage and its rich feature set. Alexander Noak, Corporate Manager Digital Strategy at Kempinksi Hotels S.A. explains, “I was looking for a way to differentiate ourselves from our competitors and we can do that through our reviews. Of all the tools we looked at, only Revinate provides a solution that allows us to use our online reviews to influence conversion. Revinate’s Social Buzz makes it quick and easy to select and post quotes from reviews on our own sites to ensure that our shoppers have trusted guest feedback to give them confidence in their booking decisions with us.”

Kempinski Hotels S.A. is an exciting new partnership for Revinate, who is already viewed as the gold standard in online reputation management for hospitality in North America. Marc Heyneker, Co-Founder and VP of Sales says, “With our recent addition of comprehensive global review coverage in all languages, Revinate is now actively expanding its services to address the needs of international customers. Having a large, well-established luxury brand like Kempinski select Revinate is a great testament to our solution’s strength and value overseas, and helps pave the way for our future growth across global markets.”


Source: PR Web

Coral Hotels & Resorts Launches New Website With Great Use of Social Media Integration

As part of its 2012 marketing strategy, Coral Hotels & Resorts recently unveiled its new website. Michel Noblet, President & CEO, HMH – Hospitality Management Holdings, said, “The new Coral Hotels & Resorts website, like most hotel websites, is an important e-commerce tool and is more significant than ever in an increasingly social, online world.

“First and foremost,our new website has been designed to make the booking processeasier and simpler for our users as well as to help find quickly the information they are looking for. It allows visitors to experience our brand in the most optimum setting that in turn will ensure the ideal outcome for our business.”

Today for most consumers, the online journey starts with Google. Other destinations such as Facebook, Twitter and YouTube are equally important and are often a gateway to another. Michel stressed, “Our new website is well integrated with social media and will act as a promotional partner with the latest platforms of communication to maximize our company’s digital ROI.”

Girma Wossensseged, VP – E-commerce Development, HMH, said, “Coral Hotels & Resorts website provides a compelling user experience. It is highly interactive with implementation of many interesting features such as contests, management tips, blogs, newsletter, mobile apps that have been driving more traffic to the site.

The new website has been extremely well received by the Coral customers. “We have had an excellent feedback. There has been an increase in the number of visitors as well as the conversion rate.

For more information please visit www.coral-international.com


Source: Coral Hotels & Resorts