“The evolution of our Adventures in Living brand and our Great Idaho Getaway campaign inspired the updated look and feel” said Karen Ballard, Administrator for the Division of Tourism. “Easier navigation with new user interface and advanced search features that embrace mobile usage required the update of the award winning site.” said Ballard.
The site includes photography, video, 360 degree virtual tours, Google Maps and a range of social media platforms including the Visit Idaho Blog, Facebook, Twitter and You Tube.The launch coincides with Idaho Tourism’s Great Idaho Getaway marketing campaign that runs April – Sept 2011 and offers impressive monthly vacation prize giveaways from our regional tourism partners.
For ideas on how to have an active, good value, adventure-filled vacation, visit http://www.visitidaho.org/ where you can find package deals and sign up for the vacation getaways.
Full Press Release: http://www.prweb.com/releases/prweb2011/4/prweb8237191.htm