Showing posts with label social media. Show all posts
Showing posts with label social media. Show all posts

Sunday, February 7, 2016

Travel Inspiration on Social Media Starring Country Houses, Cottages & Villas



A delightful selection of charming escapes as seen on Twitter.





Monday, August 19, 2013

American Airlines on Social Media - Interview with Jonathan Pierce


Video courtesy of SimpliFlying on YouTube

In this video, Jonathan Pierce, Director of Social Media Communications at American Airlines, discusses how AA is driving results utilizing social media.





Wednesday, November 17, 2010

Location-Based Social Media Is Ready to Go Places

Brand Networks brings location check-ins and Patches to ski resort Sunday River with GO, their new promotions platform leveraging Facebook® Places

The intersection of mobile, location and social marketing is a busy place for marketers. The launch of Facebook Places and recent announcement of Deals has delivered the concept of "checking-in" to over 500 million people. Yet the question remains: how will brands harness the power of social check-ins, engage consumers and ultimately drive business objectives?

Introducing GO, the newest offering from Brand Networks, a leading Social Solutions company and Facebook Preferred Developer Consultant. GO enables brand marketers to deliver customized location-based promotions leveraging Facebook Places.

The GO framework enables the creation of custom applications on Facebook Platform and for iPhone and Android devices. A tab on a brand's Facebook Page invites fans to begin checking in, playing the game, and unlocking rewards of all types. Once users grant permission for the application, brands can begin rewarding their check-in behavior. Removing the "friction" of additional mobile app installation means users are now ready to go places.

One of New England's largest ski resorts Sunday River is trailblazing with the first GO-powered promotion and application on Facebook called Sunday River Patches. This new campaign plays off the nostalgia of embroidered patches representing adventurous travel and aligned perfectly with the resort's new marketing campaign titled "Find Your Happy Place."

Nick Lambert, VP of Sales and Marketing at Sunday River, explains that "Social media is a key component of Sunday River's marketing mix and we're very excited to be working with Brand Networks to integrate Facebook Places into our social marketing strategy."

This season, Sunday River guests can check-in on all eight peaks, at select slopeside venues like the Foggy Goggle, or on the signature lift the Chondola to earn virtual embroidered Patches. Adding to the game play, users can use select keywords to their comments when it's snowing to unlock the "Powder Day" patch for example. Tag a friend, and each guest will reveal the "Buddy" Patch. And for the true Sunday River loyalists, check- in more than 10 times and you earn the esteemed "Local" Patch. Lastly, check-ins at select locations throughout the season will have the added bonus of enabling users to claim real promotions through Deals.

Brand Networks' new leader of Location-Based Social Media, Matt Handy, is no stranger to the social space. He joins the Boston company after several successful launches for PUMA Golf, including the PUMA Open, which leveraged a host of social media tie-ins and consumer engagement both on and off-site. As he states, "With GO, we're helping brands lay the foundation for promotions which reward frequency, loyalty and brand evangelism. Broadcasting your check ins and earning virtual rewards has intrinsic value for loyalists. We're also working with our clients to link this behavior with real rewards and offers, delivering on the promise of the new "Social CRM."

One thing is clear: Facebook has changed the game again with Facebook Places. Progressive companies and cutting edge brands are just starting to get in the geo-location game and offerings like Brand Network's "GO" are helping them get off the sidelines.

Source: PRNewswire


Saturday, October 9, 2010

Victoria Art Gallery in Bath signs up for Visitor Review platform

Following the success of review platforms for attractions such as Thermae Bath Spa, The Roman Baths, The Fashion Museum and Bath Historic Venues, The Victoria Art Gallery is now the 5th attraction in Bath to launch this innovative social media solution.

Using all their own branding, the Victoria Art Gallery review platform will be seamlessly integrated on their website www.victoriagal.org.uk from the 1st October 2010.

The solution will be used to better interact with their customers and to gather valuable comments and feedback about their experiences at the Gallery.

With over 1,500 decorative art treasures, and a fun-packed diary of activities, talks and tours, they hope to gather authentic customer insight, providing potential customers with the information they seek online before making a decision.

Some of the artists featured in the gallery include Thomas Gainsborough, Thomas Jones Barker and Walter Sickert.

Thursday, October 7, 2010

Social Media Workshops At Casa Velas

This past summer, the AAA Four Diamond Casa Velas Hotel Boutique in Puerto Vallarta, Mexico, introduced free Social Media workshops for their guests.

The program helps guests create a profile, add friends, upload photos and “Like” pages on Facebook; create Twitter accounts as well as create and upload videos to YouTube.

“The plan is to first offer the classes at Casa Velas, rolling out the workshops to all four of our resorts at a later date,” said Juan Vela, Vice President of Velas Resorts.

The current workshops run through December 31, 2010. 

For more information, visit http://www.hotelcasavelas.com


Photo courtesy of Casa Velas

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