Luxury travel company Cox & Kings appoints Leapfrogg as digital marketing partner

Cox & Kings, the longest established travel company in the world, has appointed Brighton based digital marketing agency, Leapfrogg, to deliver an integrated search, social media and content strategy.

Cox & Kings’ history stretches back over 250 years when the company was involved in shipping, banking and other logistical activities before becoming a tour operator (in the modern context) in 1970. Initially specialising in India and natural history tours, more recently the company has broadened its range to include Latin America, the Middle East, the Far East, Africa, Europe and Australasia.

Supporting Cox & Kings in-house marketing and PR team, Leapfrogg will be responsible for creating and executing an integrated digital strategy aimed at establishing Cox & Kings as the premier name in upmarket travel. Underpinned by the company’s core values of service and expertise, Leapfrogg is tasked with gaining market share for the core market of over 50’s, whilst also helping the company to open up to a new, younger audience.

Leapfrogg’s understanding of travel retail will ensure online tactics work in a ‘joined up’ manner, whilst also aligning with offline advertising and direct marketing activity to deliver a consistent multi-channel experience for prospects and customers.