Michigan Does It Again - Maintains #1 Ranking in Social Media

The October 2010 'How Social Is Your State DMO?' study has ranked Michigan Tourism #1 in the social media space. It also marks the 6th consecutive time the state achieved the winning status. The quarterly study, conducted by Gammet Interactive, is based on the 50 official US tourism offices uses of social media including Facebook, Twitter, Flickr, YouTube and others.

"As part of our marketing mix to launch the new line of Pure Michigan merchandise, social media tools like Facebook and Twitter allowed us to get the message out quickly and generate interest and sales," stated Zimmerman. Fans interested in ordering Pure Michigan merchandise can log on at michigan.org, the official state travel and tourism Web site and click on the Pure Michigan Store button. Merchandise sales help support the Pure Michigan campaign.

Travel Michigan is partnering with Fluency Media for on-going strategy and implementation for the Pure Michigan social media program. Ann Arbor based Fluency Media develops integrated marketing solutions which include social media strategy and execution, email marketing, online publishing, search engine optimization, pay-per-click advertising and Web site sales flow optimization programs.