Sunday, March 27, 2011

New Media Travel Recognizes Vemont B&B Owners for Social Media Marketing Campaign to Reach New Customers

New Media Travel has recognized 40 Putney Road, in Brattleboro, Vermont as one of the few Bed & Breakfasts actively using social media platforms to attract new customers.

A recent TripAdvisor research project with The Professional Association of Innkeepers International (PAII) found that 95 percent of travelers never consider staying at a B and B.

Clearly, Owners Tim and Amy Brady understand the power of social media marketing in converting hotel and resort patrons into B and B guests.

And Founder and CEO of New Media Travel Kaleel Sakakeeny http://technorati.com/people/kaleeltvp/ agrees with this strategy. "Social media is critical to engage travelers," he said. "A recent survey by Google http://www.hotelnewsresource.com/article43160.html uncovered that 79 percent of consumers watch YouTube videos to research personal travel options," Sakakeeny added.

To continue building momentum for 40 Putney Road, Sakakeeny created a branded Travel Video Postcard http://www.youtube.com/travelvideo#p/a/u/2/BZiKB8Ge3kY.

"Our Travel Video Postcards http://www.youtube.com/user/travelvideo are one-minute editorial-quality, compelling sound-rich travel videos that bring destinations to life, linked to an effective energized social networking strategy. They are embedded on nearly a million websites and blogs globally," he concluded.

He also posted a blog on about 40 Putney Road on a dedicated Technorati travel feature page: http://technorati.com/lifestyle/travel/article/new-innkeepers-use-social-media-to/

But why is social media a powerful tool for building business at this independently owned inn?

"This study reveals," Tim says, "that most travelers are afraid of the B and B experience." Younger travelers, in particular, don't want to eat breakfast with people they don't know, he added.

So the Bradys accept the marketing challenge of reaching potential B and B guests with robust Facebook and Twitter accounts as well as fun, non-promotional videos posted on YouTube and other video sharing sites.

And Sakakeeny of New Media Travel says he'll continue to spotlight and partner with marketers, tourism boards, and destinations to tweet, blog, engage and market their way to success in the digital world.

Kaleel Sakakeeny, founder and CEO of New Media Travel, (http://technorati.com/people/kaleeltvp/) produces Travel Video PostCards, one-minute, sound rich travel videos; timely blogs, and Audio PostCards, all providing travel news and information for consumers and the travel industry.

New Media Travel (http://www.newmediatravel.com/) identifies travel trends and travel technology developments and actively creates editorial quality, rich media content for the travel industry.

Source: PR Web http://www.prweb.com/releases/2011/03/prweb5189874.htm


Monday, March 21, 2011

Rembrandt Hotel Bangkok Goes Mobile

Rembrandt Hotel Bangkok is now going mobile by launching its brand new mobile website. Guests using any mobile device are able to visit the Rembrandt and be automatically redirected to the mobile site featuring all the latest promotions from Rembrandt's five award winnings restaurants, make bookings, and much more.

Rembrandt's webpage also interlinks with its Facebook, Twitter, Foursquare, Blog and other social media platforms. In addition, the webpage is combined with Rembrandt's dynamic CRM platform powered by Mobikon technologies providing guests with convenience and the latest in news and updates right in the palm of the hand. The Rembrandt is proud to maintain its positions as one of the leading trendsetting hotels in Bangkok by implementing the latest technology to enhance guest experience.

Source: http://pr-usa.net/index.php?option=com_content&task=view&id=662261&Itemid=30


Saturday, March 19, 2011

Mesa, Ariz. Tourism Bureau Launches New, Gadget-Loaded Web Site

The Mesa Convention & Visitors Bureau (Mesa CVB) unveiled a new website, http://www.visitmesa.com/, featuring updated Internet functions that will help the tourism organization promote Mesa’s core attributes to the online consumer.

The site, designed and hosted by Tucson-based Simpleview, utilizes numerous new and innovate tools and gadgets that are in-demand by today’s Internet user. From up-to-the-minute social media feeds for Twitter and Facebook to the addition of a coupon function for Mesa attractions and tourism-related businesses, consumers can expect more user-friendly access to travel-related content for Mesa, Arizona.

The website overhaul re-organized the destination under four basic pillars: Hotels, Restaurants, Calendar and How to Get Here. When laying out the site map it was critical to make the online travel resource easy to navigate and these four categories were selected based on most popular search terms from the previous website. The site’s content was completely updated and now reflects bold Mesa imagery that changes based on the season/time of year, as well as six sub-categories with tailored information for each unique audience: Tour & Trade, Media, Sports Planner, Meeting Planner and Visitors.

Access the full press release here http://www.prweb.com/releases/2011/3/prweb8216351.htm


Tuesday, March 15, 2011

First Ever Combination of Social Media and Cruise Vacation Giveaway

Cruise Discounter CruiseNow.com recently launched a very innovative and unique Cruise Giveaway with Royal Caribbean International to give away a cruise for 2 on a 7 night Royal Caribbean Cruise.

What makes this contest so unique is the introduction of social media. The sweepstakes of the past are traditionally an email or name sign up, including but not limited to, some minor demographic information. CruiseNow.com has taken that concept to the next level.

Online users are prompted to enter their email address to earn an entry in the contest, but then are invited to “connect” with Cruise Now socially to earn additional entries which will enhance their chances of winning the cruise. Some of these extra opportunities are, “Liking” CruiseNow.com on Facebook, Following them on Twitter, Retweeting the promotion to their friends, sharing the promotion on their Facebook wall, subscribing to the Cruise Now YouTube channel, reviewing a cruise ship they have been on in the past for their friends and much more. Fans of the contest will have the opportunity to earn up to 9 additional entries in the contest.

Initial response has been overwhelming and CruiseNow.com is fielding calls from news outlets across the country interested in finding out more about this innovative concept. John Keen, CEO of CruiseNow.com, says “I knew we had something special when we saw the huge response to the contest in the first 24 hours. It really shows you the power of social media. When your friends recommend something the influence and magnitude is incredible.”

The grand prize for this sweepstakes is a 7 night Caribbean cruise for 2 on Royal Caribbean Cruise Lines. Once Royal Caribbean heard about the social aspect of this sweepstakes they jumped on board to be the cruise line of choice for the winner. They too have been pleasantly surprised by how quickly the contest has spread. It rivals many much more expensive similar sweepstakes that have been done in recent years. It is a true testament that social marketing is here and working in a big, big way.

View original press release at http://www.prweb.com/releases/CruiseNow/cruisegiveaway/prweb8204944.htm


Sunday, March 13, 2011

Golden Age of Aviation Concept Planes Come to Life Again with Launch of a New Online Community

What does it feel like to fly a high-performance fighter plane that never went beyond the concept stage? Those who had that experience did so as armchair aviators in the mid-1920s to the late ‘30s. They were at the controls of futuristic flying machines engaging in dogfights against advanced-design enemy aircraft. All they had to do was read the aviation adventure novels published in 10¢ pulp-fiction magazines.

Each issue featured aircraft that were created in the minds of the most talented aviation artists of the day. These sleek concept planes were so futuristic that they could never have been built with the technologies of those days, yet many of them have since been proven flight worthy when built as flying models.

Those same adventurous experiences of flight are alive today on a new website dedicated to preserving those vintage aviation publications. The Magazine Collector is a social network for an aviation community that focuses on collecting titles such as Bill Barnes Air Adventures and Air Trails that captured the experience of flight in the pre-WWII era.

Read the full press release: http://www.newswiretoday.com/news/87074/




Monday, January 31, 2011

Social Media Travel & Tourism Jobs for 01/31/2011

Love to travel and the world of social media? Start a career doing what you love. Browse today's featured listings for social media travel and tourism jobs. Also include other travel/tourism marketing jobs that involve some social media.

01/31/2011         Featured Social Media Travel & Tourism Jobs

  • Social Media Coordinator for Cruise Company 
  • Details 
  • Manager Social Media - Universal Orlando Resort
    Details 
  • Corporate Communications Manager - Social Media - Hyatt Hotels & Resorts
    Details
  • Social Media Manager -  Langham Hotels International
    Details 
  • Social Media/Sales Manager - Hilton Worldwide (Austin, Texas)
    Details 


Thursday, December 23, 2010

Blog Outpost - 10 Reasons to Visit Jamaica Now: #5 – Dolphin Cove

Blog Outpost features interesting sights & sounds from Travel & Tourism blogs on our radar. Today, you are viewing '10 Reasons to Visit Jamaica Now' at Island Buzz Jamaica

Photo Credit: Lees Tours R Us via IslandBuzzJamaica.com

The aforementioned post appears to have been deleted or moved. View more interesting reads at www.visitjamaica.com/blog.


Wednesday, November 17, 2010

Location-Based Social Media Is Ready to Go Places

Brand Networks brings location check-ins and Patches to ski resort Sunday River with GO, their new promotions platform leveraging Facebook® Places

The intersection of mobile, location and social marketing is a busy place for marketers. The launch of Facebook Places and recent announcement of Deals has delivered the concept of "checking-in" to over 500 million people. Yet the question remains: how will brands harness the power of social check-ins, engage consumers and ultimately drive business objectives?

Introducing GO, the newest offering from Brand Networks, a leading Social Solutions company and Facebook Preferred Developer Consultant. GO enables brand marketers to deliver customized location-based promotions leveraging Facebook Places.

The GO framework enables the creation of custom applications on Facebook Platform and for iPhone and Android devices. A tab on a brand's Facebook Page invites fans to begin checking in, playing the game, and unlocking rewards of all types. Once users grant permission for the application, brands can begin rewarding their check-in behavior. Removing the "friction" of additional mobile app installation means users are now ready to go places.

One of New England's largest ski resorts Sunday River is trailblazing with the first GO-powered promotion and application on Facebook called Sunday River Patches. This new campaign plays off the nostalgia of embroidered patches representing adventurous travel and aligned perfectly with the resort's new marketing campaign titled "Find Your Happy Place."

Nick Lambert, VP of Sales and Marketing at Sunday River, explains that "Social media is a key component of Sunday River's marketing mix and we're very excited to be working with Brand Networks to integrate Facebook Places into our social marketing strategy."

This season, Sunday River guests can check-in on all eight peaks, at select slopeside venues like the Foggy Goggle, or on the signature lift the Chondola to earn virtual embroidered Patches. Adding to the game play, users can use select keywords to their comments when it's snowing to unlock the "Powder Day" patch for example. Tag a friend, and each guest will reveal the "Buddy" Patch. And for the true Sunday River loyalists, check- in more than 10 times and you earn the esteemed "Local" Patch. Lastly, check-ins at select locations throughout the season will have the added bonus of enabling users to claim real promotions through Deals.

Brand Networks' new leader of Location-Based Social Media, Matt Handy, is no stranger to the social space. He joins the Boston company after several successful launches for PUMA Golf, including the PUMA Open, which leveraged a host of social media tie-ins and consumer engagement both on and off-site. As he states, "With GO, we're helping brands lay the foundation for promotions which reward frequency, loyalty and brand evangelism. Broadcasting your check ins and earning virtual rewards has intrinsic value for loyalists. We're also working with our clients to link this behavior with real rewards and offers, delivering on the promise of the new "Social CRM."

One thing is clear: Facebook has changed the game again with Facebook Places. Progressive companies and cutting edge brands are just starting to get in the geo-location game and offerings like Brand Network's "GO" are helping them get off the sidelines.

Source: PRNewswire


SinoTech Group signs deal: To provide PATA members with social media analytics data

The Pacific Asia Travel Association (PATA) has joined forces with the SinoTech Group, a performance-based digital marketing company headquartered in Beijing. The SinoTech Group is known regionally as technology innovators in social media analytics, search marketing and affiliate marketing. These are all areas of marketing having increased impacts within the tourism and hospitality sectors.

A Memorandum of Understanding was signed last week in Beijing by Greg Duffell, chief executive officer, PATA, and Dr Mathew McDougall, founder and chief executive officer of the SinoTech Group.

Duffell considers the partnership to be extremely significant, as there are over 500-million Facebook users across the globe who keep the online world updated about their travels. Blogs, followed by travel forums, are the second and third most popular online tools travellers use to share their experiences. Said Duffell: “With the increased popularity of social media and its powerful impact on sharing a traveller’s experience, it is imperative nowadays for travel-and-tourism marketers to learn how to engage with potential consumers by leveraging this particular online tool.”

Dr McDougall is very pleased with the signing of this partnership, as the group represents a wide range of international and domestic hotel groups, airlines and tourism groups. Said McDougall: “I am excited about entering into this two-year agreement with PATA to provide their members with social media analytics data. It is now widely recognised that social media is having a significant impact on the travel-and-tourism sector, and this is the start of addressing this need for a greater social media understanding."

Source: PATA


Thursday, November 4, 2010

Award-Winning Yucatan Holidays Launches Exclusive Facebook Travel Deal

Yucatan Holidays, the award-winning travel agency in Mexico, is using innovating social media tools in an effort to increase travel to Mexico, Cancun and the Yucatan Peninsula.

With tourism being Mexico’s third largest source of revenue, government and independent travel agencies have increased their efforts to promote travel to the country in wake of growing insecurities.

Known for its innovative creation of unique travel packages and use of social media, Yucatan Holidays has recently launched an exclusive Facebook travel deal for Cancun hotel accommodations for $22 USD per person, per night for two adults and up to two children.

The exclusive promotion gives travelers the opportunity to secure the offer at the $22 USD rate while giving until 2011 to travel. With more than 5,300 friends on Facebook, the Cancun vacation package is only available to people who "Like" the Yucatan Holidays Facebook Fan Page.

Yucatan Holidays designed a quirky-looking package on their website that resembles the Facebook layout. The design of the deal page includes Facebook comments and likes from Captain Jack Sparrow, Marty McFly, Homer Simpson, and Chuck Norris.

The travel agency is on the cutting-edge of using innovative social media campaigns and techniques. Such as their weekly YH Quick Getaway which invites their fans to win a vacation to Cancun every week.

Yucatan Holidays is also a strong proponent of sustainable tourism, providing unique vacation packages that feature remarkable cultural and environmental education experiences for travelers. These authentic cultural vacations in the Yucatan Peninsula support local communities, indigenous populations, and the natural environment. The Mexican-owned agency received the International Star Award for Quality (ISAQ) from Business Initiatives Directions (BID) for its commitment to quality and excellence.

The Cancun-based travel group provides vacationers with a range of hotels, excursions and travel benefits. Mexico is the second most popular international luxury destination and fourth in the world for eco-tourism. Cancun and the Riviera Maya have become a preferred travel destination in Mexico for their attractive vacation tours, including Mexico's best beaches facing the Caribbean Sea.

Source: PRNewswire

Monday, October 25, 2010

Blog Outpost - Quien is mas treehouse? Life in the Costa Rican trees

Blog Outpost features interesting sights & sounds from Travel & Tourism blogs on our radar. Today, you are viewing 'Quien is mas treehouse? Life in the Costa Rican trees' at http://www.livingabroadincostarica.com

Treehouse at Finca Bella Vista, Costa Rica; photo by David W. Smith

Thursday, October 21, 2010

Blog Outpost - Lonesome Lady Venice Italy

Blog Outpost features interesting sights & sounds from Destinations, Travel & Tourism blogs on our radar. Today, you are viewing a photo blog 'Lonesome Lady Venice Italy' at http://blog.kyletunneyphotography.com.

A photo of a lone woman walking one of the many canals in Venice, Italy
Photo Credit: Kyle Tunney Photography



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Wednesday, October 20, 2010

Seoul Tourism Launches a New, Convenient Online Travel Info Service

Photo Credit: i Tour Seoul

The seoul tourism organization has created a new, convenient online travel information source called i Tour Seoul. This digital service gives users access to information related to Seoul in multiple languages and is easy to use, especially with a mobile phone.

The website for i Tour Seoul, http://www.visitseoul.net, provides all the essential information visitors will need, including walking tours, package tours, itineraries, attractions, restaurants and performances. In addition, tickets and accommodations can be directly booked using foreign credit cards without having to go through a third party. i Tour Seoul's site also provides useful public transportation information with a handy i Tour Seoul Map that allows searches for any location in Seoul and lets users know the best way to reach a destination.

Travelers who have smart phones can access all of this information on the go through the i Tour Seoul Mobile website. The application version can also be downloaded for free and can be used on most smart phones, including iPhones, Android phones, and Windows mobile phones. Also, since iPhones with the i Tour Seoul Application already installed are available for rent*, there's no reason to be in Seoul without your own, personal handheld tour guide!

*iPhones can be rented with a credit card or a 600,000 won (approx. $600) cash deposit. Using the i Tour Seoul application is free, but calls made on the rental iPhone will be charged separately (within Korea: 100 won/10 seconds). Using other applications or the website may also incur additional charges.

Rental locations can be found at the Incheon international airport (located between Gates 6 and 7, and Gates 10 and 11), Gimpo international airport (located at Gate 1), and at the City air terminal's SHOW global roaming center.

Source: PR Web

Monday, October 18, 2010

Michigan Does It Again - Maintains #1 Ranking in Social Media

The October 2010 'How Social Is Your State DMO?' study has ranked Michigan Tourism #1 in the social media space. It also marks the 6th consecutive time the state achieved the winning status. The quarterly study, conducted by Gammet Interactive, is based on the 50 official US tourism offices uses of social media including Facebook, Twitter, Flickr, YouTube and others.

"As part of our marketing mix to launch the new line of Pure Michigan merchandise, social media tools like Facebook and Twitter allowed us to get the message out quickly and generate interest and sales," stated Zimmerman. Fans interested in ordering Pure Michigan merchandise can log on at michigan.org, the official state travel and tourism Web site and click on the Pure Michigan Store button. Merchandise sales help support the Pure Michigan campaign.

Travel Michigan is partnering with Fluency Media for on-going strategy and implementation for the Pure Michigan social media program. Ann Arbor based Fluency Media develops integrated marketing solutions which include social media strategy and execution, email marketing, online publishing, search engine optimization, pay-per-click advertising and Web site sales flow optimization programs.

Sunday, October 17, 2010

Blog Outpost - 5 Amsterdam coffee shops that aren’t “coffeeshops”

Blog Outpost features interesting sights & sounds from Travel & Tourism blogs on our radar. Today, you are viewing '5 Amsterdam coffee shops that aren’t “coffeeshops”' at http://www.nomadicnotes.com

Cafe at the Hotel Americain - Photo Credit: Nomadic Notes


  

Thursday, October 14, 2010

Blog Outpost - A Guide to Norway’s Phenomenal Fjords

Blog Outpost features interesting sights & sounds from Travel & Tourism blogs on our radar. Today, you are viewing 'A Guide to Norway’s Phenomenal Fjords' at http://blog.hotelclub.com

 Photo Credit: Image by kennymatic, HotelClub Travel Blog

View Blog Post


Saturday, October 9, 2010

Victoria Art Gallery in Bath signs up for Visitor Review platform

Following the success of review platforms for attractions such as Thermae Bath Spa, The Roman Baths, The Fashion Museum and Bath Historic Venues, The Victoria Art Gallery is now the 5th attraction in Bath to launch this innovative social media solution.

Using all their own branding, the Victoria Art Gallery review platform will be seamlessly integrated on their website www.victoriagal.org.uk from the 1st October 2010.

The solution will be used to better interact with their customers and to gather valuable comments and feedback about their experiences at the Gallery.

With over 1,500 decorative art treasures, and a fun-packed diary of activities, talks and tours, they hope to gather authentic customer insight, providing potential customers with the information they seek online before making a decision.

Some of the artists featured in the gallery include Thomas Gainsborough, Thomas Jones Barker and Walter Sickert.

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