Friday, July 4, 2014

Social Media Travel & Tourism Jobs/Internships for 07/04/14

Today's Featured Social Media Travel & Tourism Jobs

Public Relations Social Media Coordinator - State of Montana Details

Social Media Campaign Specialist - Wyndham Vacation Ownership Details

Digital Content Manager - Stealth Travel Details 

Social Media & Communications Manager - FantaSea Resorts Details

Social Media/PR Specialist - Mandarin Oriental, Las Vegas Details

Director of Public Relations/Social Media - Loews Chicago Hotel Details

Travel Industry Social Media Intern - Travel Zap Inc. Details

Social Media Marketing Internship - Avalanture Details

Social Media Intern - Travel Spike Details

Social Media & Event Planning - Pursue Travel Details

Social Media Assistant - Express Travel (Miami) Details

Marketing-Social Media Intern - American Society of Travel Agents Details

Social Media Specialist - Best Cruises and Travel Now, LLC Details

Social Media Manager - The Inverness Hotel & Conference Center Details

View more job listings

Get the latest social media travel & tourism news and insights in real-time:
twitter.com/SocMediaTravel




Tuesday, May 6, 2014

MSC Cruises Collaborates With We Are Social To Strengthen Global Social Media Strategy

MSC Cruises has joined forces with We Are Social to develop its global social media strategy. MSC Cruises will work with We Are Social to strengthen the content strategy that lies at the heart of the conversation between MSC Cruises and various local followers all over the world.

We Are Social will activate an international team of 450 specialists based in 8 different international offices, a structure that will enable it to define and coordinate a creative approach that is consistent with each country’s needs.

MSC Cruises has always placed great importance in developing a relationship and dialogue with the wide community of holidaymakers and cruisers, so the new collaboration with We Are Social will allow MSC to enhance its knowledge of the needs of travelers and potential travelers in different countries and address them.

“This new partnership with We Are Social marks a ramping-up of our drive to engage with diverse online communities in ways that traditional marketing cannot. This is proof that MSC Cruises believes and invests in the potential of social media“ declared Luca Catzola, MSC Cruises Chief Marketing Officer.

“We will be rolling out exciting new content on all of our platforms as we head towards a bright future” added David Arcifa, MSC Cruises Corporate Social Media Manager.

Social media already plays an important role in the way MSC Cruises talks to travelers and cruise lovers, with the use of of a dedicated hashtag #MedWayOfLife, with over 2.4million Facebook fans, five million views on its dedicated YouTube channel, 80,000 Twitter followers and a burgeoning Instagram fanbase.

We Are Social Italia cofounders and managing directors Gabriele Cucinella, Stefano Maggi and Ottavio Nava stated: “Brands are understanding the increasing importance of a strategic and creative coordination of social activities. Our collaboration with MSC Cruises represents another step forward in this direction, to allow the evolution of the brand’s social thinking.”


// Source: MSC Cruises



Saturday, February 8, 2014

Win Fabulous Prizes! Travel & Lifestyle Social Media Contests

Discover exciting travel and lifestyle contests... Today's roundup:



    Saturday, January 18, 2014

    Quotable: Share Your Social Media Expertise

    Are you in the business of helping brands reach their social media goals? Maybe you came across an interesting, poignant quote/tip that's worth a mention. We'd love to publish your social media tips and quotes.

    Write to socmediatravel (at) gmail (dot) com or share in the comments section.

    Sample:


    Embracing social media isn’t just a bit of fun, it is a vital way to communicate, keep your ear to the ground and improve your business.











    Richard Branson, Founder at Virgin Group

    Friday, November 1, 2013

    Thursday, October 10, 2013

    A List of Travel Deals Sites on Twitter, Facebook and Pinterest

    Add another handy tool to your travel tool box. In no particular order, here is a list of travel deals websites with a social presence on Twitter, Facebook, and Pinterest.

    Living Social Escapes:

    Twitter - Facebook - Pinterest

    Kayak:                             

    Twitter - Facebook - Pinterest

    Orbitz:                         

    Twitter - Facebook - Pinterest

    Travelzoo:                     

    Twitter - Facebook - Pinterest


    Travelocity:                 

    Twitter - Facebook - Pinterest

    Farecompare:              

    Twitter - Facebook - Pinterest

    Hotwire:                      

    Twitter - Facebook - Pinterest

    Expedia:                      

    Twitter - Facebook - Pinterest

    Mobissimo:                  

    Twitter - Facebook - Pinterest

    CheapOair:                  

    Twitter - Facebook - Pinterest

    BookIt:                        

    Twitter - Facebook - Pinterest

    Priceline:                     

    Twitter - Facebook - *Pinterest

    Last Minute Travel:    

    Twitter - Facebook - *Pinterest

    Smarter Travel:           

    Twitter - Facebook - Pinterest

    TripAlertz:                  

    Twitter - Facebook - Pinterest

    AirfareWatchdog:       

    Twitter - Facebook - Pinterest

    Backbid:                      

    Twitter - Facebook - *Pinterest

    Tingo:                          

    Twitter - Facebook - Pinterest

    Hipmunk:                    

    Twitter - Facebook - Pinterest

    Best Travel Deals:      

    Twitter - Facebook - *Pinterest

    BestFares:                   

    Twitter - Facebook - *Pinterest

    Hotels Combined:       

    Twitter - Facebook - Pinterest


    This list is not exhaustive.

    Monday, August 19, 2013

    American Airlines on Social Media - Interview with Jonathan Pierce


    Video courtesy of SimpliFlying on YouTube

    In this video, Jonathan Pierce, Director of Social Media Communications at American Airlines, discusses how AA is driving results utilizing social media.





    Afternoon & High Tea Around the World As Seen on Pinterest

    Photo courtesy of Ballastone Inn in Savannah, GA

    Enjoy afternoon tea and high tea around the world. View our newly curated selection on Pinterest:

    Friday, July 19, 2013

    ‘Whitsundays Pictures Presents’ new tourism campaign feat. a social media movie storyboard

    A ground-breaking new tourism campaign from Tourism Whitsundays was launched this week. The social media campaign is designed around a movie-style script ‘starring’ Whitsundays’ holiday experiences and features 'scenes' written by Australians.


    Minister for Tourism, Major Events, Small Business and the Commonwealth Games Jann Stuckey said the ‘Whitsundays Pictures Presents’ campaign, coordinated in partnership by Tourism and Events Queensland (TEQ) and Whitsundays Marketing Development Ltd (WMDL), portrayed the ‘wow’ factor a Whitsundays holiday gave visitors.

    “TEQ has engaged the services of top Australian screenwriter Craig Pearce, who has The Great Gatsby, Romeo + Juliet and Moulin Rouge among his credits,” Ms Stuckey said.

    “Mr Pearce in the role of script supervisor will oversee a movie-style story written by Australians that captures the Whitsundays’ epic experiences and stunning locations.”

    Each day a picture of the Whitsundays will be posted via Facebook and Instagram and people are invited to write the next scene based on the images.

    The most creative and compelling daily entry will be selected by Mr Pearce and added to the master movie script throughout the four-week campaign, with winners receiving daily prizes, recognition on the movie credits and entry into a draw for a Whitsundays holiday prize.

    Mr Pearce said he was excited to curate the movie storyboard.

    “Stories are fundamental to what makes us human and from oral storytelling to painting, to pen and ink, to print, to stage, to music, to film and television, we have constantly embraced technology to tell stories in new and exciting ways,” Mr Pearce said.

    “Using social media to create a movie storyboard is evolving storytelling into the digital age – I can’t wait to see the results.”

    WMDL CEO Danial Rochford said the campaign aimed to spark a powerful word-of-mouth discussion and showcase the Whitsundays’ incredible natural beauty and tourism experiences which would be portrayed through a classic movie story of romance, intrigue and adventure.

    “The Whitsundays offer world-class movie-style landscapes and experiences that people from all over the world dream of visiting. ’Whitsundays Pictures Presents’ will remind Australians that a dream holiday awaits in their own back yard and they have easy access to blockbuster experiences catering for all tastes and budgets” Mr Rochford said.

    The campaign incorporated publicity, digital and social media, as well as television and radio promotions targeting residents in Brisbane, Sydney and Melbourne.

    “TEQ is increasingly working on innovative ways to engage with potential travellers and this campaign is one of many initiatives supported by the Newman Government to reach our goal of doubling annual overnight visitor expenditure from $15 billion to $30 billion by 2020,” she said.

    Source: Queensland Government

    Image courtesy of www.tourismwhitsundays.com.au


    Thursday, July 18, 2013

    Residence Inn by Marriott New York Manhattan Midtown East Hotel Announces Penthouse Suite Naming Facebook Contest

    The Residence Inn by Marriott New York Manhattan Midtown East hotel has announced its Penthouse Suite Naming Facebook Contest.

    To enter, Like the Residence Inn New York Manhattan Midtown East hotel’s Facebook page and peruse the penthouse photo gallery to get a feel for the suite. Then access the Penthouse Suite Naming Contest app and submit an entry. The most original, creative name will be selected after the contest closes, and the winner will receive a four-day/three-night trip for two to New York City to stay in this stunning penthouse suite, complete with breakfast.

    The Grand Prize Winner will be determined based on consumer votes, relevance to the brand and New York City as well as the creativity and originality of the name. The contest opens Wednesday, July 17 and closes Wednesday, July 31. See the Facebook app page for additional rules and details.

    The new Penthouse Suite is a modern suite with 519 sq. ft. of livable space, lofty 15-foot ceilings and generous natural light. The private bedroom features a large bathroom with an over-sized shower and Paul Mitchell Salon bath amenities. To meet guests’ entertainment needs, the suite comes equipped with two flat-screen HD televisions that include cable channels. Additionally, the luxurious suite opens to a private 335-square-foot outdoor terrace, complete with lounge chairs and magnificent views of the Chrysler Building and Manhattan skylines.

    The Residence Inn by Marriott New York Manhattan Midtown East hotel is close to many New York City attractions like Times Square, Grand Central Station, the United Nations and more. Hotel amenities for both business and leisure travelers include free high-speed Internet access, business meeting spaces with catering services available, free hot breakfast buffet, accessible rooms with 32” wide openings, full kitchen suites and a fitness center.

    Source: The Residence Inn by Marriott


    Tuesday, May 7, 2013

    The Ritz-Carlton Hotel Company unwraps a fully-integrated social media campaign at Arabian Travel Market 2013

    The Ritz-Carlton Hotel Company, LLC is leading the way in consumer engagement in the digital sphere at this year’s Arabian Travel Market, May 6-9, 2013 with a fully-integrated social media campaign that will offer visitors a unique interactive experience.

    Through the @RitzCarlton Twitter handle, the team will provide live content and updates from the event in Dubai. With a sizeable number of The Ritz-Carlton Twitter followers comprising of trade partners, customers and the media, it is a perfect platform to initiate and build brand conversation relevant to the fair.

    The introduction of a dedicated ‘Tweet Bar’ on The Ritz-Carlton stand HC5240 located in the Arena Hall, will give the brand’s global Twitter following access to news from the event as it unfolds including highlights from exclusive talks and seminars.

    In addition, visitors checking in at ATM on Foursquare will receive tips on the best things to see and do in Dubai, as recommended by The Ritz-Carlton concierges from both hotels in the city. The Ritz-Carlton also uses Foursquare and The Ritz-Carlton Mobile App to tailor local content and provide engaging information relevant to their guests. This will be brought to life at ATM where a series of QR codes can be used to download property insights, including recipes from chefs and guided tours of hotels.

    “Our social media interactions at Arabian Travel Market are a natural extension of our ‘Let Us Stay With You’ brand philosophy. We want to enrich the experience at the show for visitors, in addition to being a great luxury travel information resource for our Twitter followers by providing news as it is happening from the show,” said Chris Gabaldon, Chief Sales and Marketing Officer for The Ritz-Carlton Hotel Company. “Each of The Ritz-Carlton social media channels grow in importance to us year-over-year as our guests live more and more of their lives in the digital space. Use of Facebook alone already stands at 40% of time spent online in the UAE, 30% in Kuwait and 21% in Saudi Arabia making Facebook an increasingly important channel for us to converse with our Middle East guests.”

    The effectiveness of The Ritz-Carlton social media direction and content has led to significant year-on-year increases across all leading platforms, including Facebook which has jumped 118 percent to more than one million fans across the company’s brand page and 48 hotel Facebook pages. In addition, the brand Facebook Page’s year-over-year growth in “People Talking About This” went up 746%.

    To follow news from The Ritz-Carlton stand during Arabian Travel Market, follow the tweets from @RitzCarlton or the hashtag #ATMDubai.




    Thursday, April 25, 2013

    Hotel Blog Spotlight: Food & Drink

    A roundup of delectable stories from hotels and other hotel-related blogs.

    JFK proposed to Jacqueline Bouvier at Parker’s Restaurant, Table 40.

    Loews Regency Hotel’s “Power Breakfast” Included in the Wall Street Journal on April 17 {Loews Hotels Blog}

    Exploring Chateau Musar Lebanese wines at Quince {The May Fair Hotel Blog}

    Zagat: Iconic Parker‘s Restaurant, and Parker House Rolls {Omni Hotels & Resorts Blog}

    "In April we invite you to enjoy asparagus dishes in Bristol Hotel Opatija and join us on the Asparagus festival in Lovran until 30 April 2013." {Vienna International Hotels & Resorts blog}

    Classic Desserts, Perfected Traditions {Chef Blog, Marriott}

    Photo Credit: Omni Hotels & Resorts Blog




    Thursday, March 21, 2013

    Holland America Line Launches ‘4 Corners Of The World’ Facebook Sweepstakes to Celebrate 140th Anniversary

    To celebrate its upcoming 140th anniversary April 18, 2013, Holland America Line is launching a sweepstakes on Facebook that will award four fans a cruise for two on any Holland America Line sailing of up to 14 days in an ocean-view stateroom, subject to availability. The sweepstakes ends May 8, 2013, at 10 a.m. PDT, and the four winners will be selected in a random drawing on or around May 13, 2013.

    To enter the “4 Corners of the World” sweepstakes, visitors to Holland America Line’s Facebook page must “like” the company, click on the “Win a Cruise” tab then submit the required information. (The sweepstakes is limited to legal residents 18 years of age or older from the United States, District of Columbia, Canada — except Quebec — the Netherlands and the United Kingdom.)

    “Holland America Line’s 140th anniversary is an exciting milestone and this sweepstakes is our way of saying thank you to our social community for their loyalty, devotion and enthusiasm over the years,” said Richard Meadows, executive vice president of sales, marketing and guest programs for Holland America Line. “Facebook is an easy and friendly way to engage our guests and fans, and we look forward to telling four lucky winners that they will enjoy a two-week vacation with us.”

    In addition to the “4 Corners of the World” sweepstakes, the company is offering exceptional savings on a wide selection of 2013 cruises and Alaska CruiseTours, and 2014 winter/spring Exotic Voyages to celebrate its 140th anniversary. The savings include a $140 per stateroom credit on select sailings and extended Collectors’ Voyages, savings up to 50 percent off cruise fares, reduced deposits and free or reduced cruise fares for third and fourth guests who share the same stateroom.

    With this promotion, a family of four could explore the beautiful shoreline of Canada and New England this summer on a seven-day cruise for just $749 per person for the first two guests in an ocean-view stateroom, while the two children would sail free in the same stateroom. Families looking for a magical voyage to the land of the midnight sun in northern Europe can take a 14-day cruise this summer, with the first two guests in an ocean-view stateroom for only $1,999 per person, and two children sailing free of charge in the same stateroom.

    For more information about the Facebook sweepstakes, visit www.hollandamerica.com or the Plan a Cruise tab on their Facebook page.


    Source: Holland America

    Friday, November 23, 2012

    Travel Inspiration: Tourism Blog Picks For 11-23-12

    A new, urban art park named after sculptor and academician Tapio Wirkkala inaugurated in Arabianranta!
    "At the end of October the Arabianranta district in Helsinki was enhanced by a new art park named after the late Finnish designer Tapio Wirkkala and designed by celebrated American artist Robert Wilson."
    {Helsinki Tourism Blog}

    Pin It to Win It in Santa Barbara this Holiday Season!

    "Looking to treat yourself with a little holiday cheer? Santa Barbara invites you to use your creativity to inspire a Santa Barbara getaway and enter to win a vacation to The American Riviera®!"
    {The SB Post}

    Syros: not just a beautiful Greek island but also an excellent cultural destination

    "Syros is located in the centre of the Cyclades in the Aegean Sea. The largest town, Ermoupolis, is the capital of Syros and the Cyclades. It has always been a significant port town and during the 19th century it was even more significant than the port of Piraeus."
    {Visit Greece Blog}

    The Road to Old Terengganu

    "The deep seas off Terengganu may be rich in oil and gas reserves, making the east coast state among the region's leaders in the oil, gas and petrochemical industry, but some argue that its real treasures are all found on the mainland."
    {Tourism Malaysia Blog}

    Take a tour through Thailand's wine regions

    "You probably know the difference between Old World wines (from Europe) and New World wines (from the USA, South America, New Zealand, Australia and South Africa) but who has heard of ‘New Latitude Wines’?"
    {Tourism Thailand Blog}



    Thursday, September 6, 2012

    Saturday, July 28, 2012

    Win a Trip! 3 Social Media Contests


    Social Media Travel Contests




        Thursday, July 5, 2012

        Social Media Travel & Tourism Jobs for 7-5-2012

        Today's Featured Travel & Tourism Jobs 

        • Contractor - Social Media Marketer/Blogger - Sabre Holdings
          Details
        • Senior Digital Product Manager - Sierra Club
          Details
        • Social Media & Digital Marketing - Oregon Athletic Clubs Administration
          Details
        • Intern - Social Media - United Airlines
          Details
        • Social Media Marketing Intern - Hertz
          Details

        To view prior listings, click here





        Monday, June 18, 2012

        VISIT FLORIDA Launches Summer 2012 Social Media Campaign

        On May 25, 2012, VISIT FLORIDA - the state’s official tourism marketing corporation - announced the launch of its newest social media-based campaign to increase awareness of Florida as a summer vacation destination. The campaign features “Florida’s Three for Free Giveaway” sweepstakes, where participants can enter to win a grand prize of three personally selected Florida vacation packages. In addition to the three-vacation grand prize, VISIT FLORIDA will award nine other single-vacation prizes.

        Participants may enter daily through June 30 at VISIT FLORIDA’s Facebook page and at VISITFLORIDA.com/threeforfree.

        “VISIT FLORIDA worked with our tourism industry partners across the state to put together 12 unique prize packages that demonstrate the broad range of vacation options available in the Sunshine State,” said Chris Thompson, President and CEO of VISIT FLORIDA. “There truly is something for everyone in Florida and creating a sweepstakes that allows participants to build their own grand prize is a great way to showcase the diverse destinations we are all so proud to share with our visitors.”

        The five-week campaign, which is expected to garner more than 425 million impressions, kicked off with targeted Facebook and Twitter ad buys. VISIT FLORIDA worked closely with the two social media giants to develop a highly-defined target audience that includes families and couples throughout the North and Southeast who are interested in summer drive travel. As a way to continue the campaign’s momentum, house ads on VISITFLORIDA.com and a dedicated email blast to e-newsletter subscribers will begin in early June.

        In the summer of 2011, VISIT FLORIDA conducted a highly-successful Facebook-driven campaign that became the subject of white papers from Facebook and Wildfire - the Facebook marketing software provider that produced the applications used in the sweepstakes. A Nielsen study on the “Sunshine Moments” campaign showed a 10-point increase in intent to visit Florida and a significantly improved opinion among the state’s key demographic of 25-34 year olds.

        “The big idea behind this summer’s campaign is to inspire visitors with an amazing collection of travel experiences that can only be found in the Sunshine State,” said Will Seccombe, Chief Marketing Officer of VISIT FLORIDA. “On the strength of the Florida brand, a compelling sweepstakes and a targeted social media plan, we expect to equal or even exceed last year’s visitor engagement levels.”


        Travel + Leisure Recognizes the Best in Social Media With the First Annual SMITTY Awards

        On Thursday, June 7, 2012, numerous travel and tourism organizations were recognized for their innovations in the social media space at the first annual Travel + Leisure Social Media in Travel & Tourism Awards (The SMITTYS).

        "The SMITTYs came about when we saw travel companies doing some pretty cool things in the social media space, and we wanted to recognize their efforts. So we asked airlines, tourism boards, car-rental companies, tour operators, cruise lines, and others to give us their best efforts from 2011." -Travel + Leisure

        Meet the judges and the winners.





        Saturday, May 26, 2012

        Connecticut Tourism: New Branding Campaign Unveiled

        On Monday, May 14, 2012, the state of Connecticut unveiled its new branding campaign, entitled ‘Still Revolutionary’. The campaign, part of a two-year, $27 million dollar initiative to bolster tourism, will include TV, radio, print, and digital advertising. The new logo will also appear on the state’s social media channels.

        “While neighboring states have engaged in vigorous campaigns to attract tourism dollars, Connecticut has languished, and as a result, we were literally taken off the tourism map. Starting today, we begin to change that,” said Governor Malloy. “Still Revolutionary speaks to Connecticut’s deep roots in the founding of this country and reminds us that we still have that independent, revolutionary spirit. For centuries we have been the home of literary greats, innovators and natural wonders — an incredibly diverse array of products and talent, all right here in Connecticut. We are a beautiful state, and we are very proud of our history, even as we look toward our future. It’s time we did a better job of telling that story.”

        Throughout the lead-up to the launch of this new campaign, the Connecticut team engaged more than 1,500 residents, soliciting advice and feedback. DECD’s “What’s Your Connecticut Story?” project, which invites residents and visitors to share what they love most about living, working, and visiting Connecticut, also helped inform the state’s strategic direction for the campaign.



        Thursday, April 12, 2012

        Idaho’s New Tourism Marketing Campaign Lets Visitors Star in Their Own Idaho Adventure Videos

        The Idaho Division of Tourism has announced the launch of its 2012 prime season marketing campaign, My ID. Designed to showcase the state’s scenic beauty, affordable family-friendly destinations and abundant outdoor recreational opportunities, My ID encourages visitors to interact with personalized content featured on the official Idaho travel website, http://www.visitidaho.org.

        Utilizing innovative patented photo-personalized technology developed by PixFusion, a leader in personalized entertainment and composite imagery across all media formats, My ID invites visitors to cast themselves, family, and friends in any of three entertaining Idaho online adventure videos:

          • Agent 208 (Experience the mystery and intrigue of Idaho in this spy adventure.)
          • Are We There Yet? (The entire family will enjoy this RV trip through Idaho.) 
          • Adventures in Loving (Romance is alive and well in Idaho.)

            To take part in the online adventure, all you need is a sense of humor and photos from your computer or Facebook account. Once created, the video may be shared via social media channels such as Facebook and Twitter. Guests may also put themselves into any of eight customizable postcards, add a message and send them to friends and loved ones.

            “This is an amusing, innovative way to share all the great vacation possibilities in our state,” says Karen Ballard, Idaho Division of Tourism Administrator. "Friends and family who appreciate Idaho will help share the story on how fun an Idaho vacation can be. We’re excited to combine PixFusion’s interactive elements to showcase the scenery and activities that make Idaho special,” Ballard added.

            “‘Imagine yourself here’ just took another big leap with the Idaho Division of Tourism’s new campaign,” commented Rich Maryyanek, CMO PixFusion. “In this incredibly fun campaign, people not only get to see what Idaho has to offer families, but see themselves as they go for the ride.”

            The My ID integrated campaign also includes an online sweepstakes, targeted print and online advertising, PR/social media outreach and video assets. Communications will focus on Idaho’s larger destinations like Coeur d’Alene and Sun Valley, as well as the smaller communities that offer a wealth of recreational activities, events and attractions.

            During the twenty-two week sweepstakes, weekly giveaways will be announced on Fridays and visitors may enter on http://www.visitidaho.org/MyID via email, Facebook or Twitter. Sample sweepstakes prizes include overnight stays, whitewater rafting trips, attraction passes, event tickets and even multi-day destination packages.

            For more information on all things related to Idaho tourism or to order a 2012 Idaho Travel Guide, visit http://www.visitidaho.org.

            Source: PR Web

            Tuesday, February 14, 2012

            Kempinski Hotels Selects Revinate as Social Media Solution

            Revinate, the new standard for guest satisfaction for the hospitality industry, today announced that Kempinski Hotels S.A. has partnered with Revinate across its portfolio of 71 luxury hotels in the Middle East, Africa, Asia and Europe. The global rollout of Revinate is happening in-line with Kempinski’s new social media strategy to ensure that success can be tracked and measured.

            Kempinski property and corporate staff will be using the software platform to both manage the properties’ online reviews and drive new business and loyalty with Revinate’s social media solution. In addition, General Managers and the Corporate Operations Department will be using Revinate GS2 Reports as part of their management reporting, ensuring that social media and online reviews will become operationalized, much like traditional guest satisfaction.

            Kempinski selected Revinate after an in-depth, multi-vendor evaluation process. Revinate won the business based on its comprehensive, multi-language review coverage and its rich feature set. Alexander Noak, Corporate Manager Digital Strategy at Kempinksi Hotels S.A. explains, “I was looking for a way to differentiate ourselves from our competitors and we can do that through our reviews. Of all the tools we looked at, only Revinate provides a solution that allows us to use our online reviews to influence conversion. Revinate’s Social Buzz makes it quick and easy to select and post quotes from reviews on our own sites to ensure that our shoppers have trusted guest feedback to give them confidence in their booking decisions with us.”

            Kempinski Hotels S.A. is an exciting new partnership for Revinate, who is already viewed as the gold standard in online reputation management for hospitality in North America. Marc Heyneker, Co-Founder and VP of Sales says, “With our recent addition of comprehensive global review coverage in all languages, Revinate is now actively expanding its services to address the needs of international customers. Having a large, well-established luxury brand like Kempinski select Revinate is a great testament to our solution’s strength and value overseas, and helps pave the way for our future growth across global markets.”


            Source: PR Web


            Tuesday, February 7, 2012

            Coral Hotels & Resorts Launches New Website With Great Use of Social Media Integration

            As part of its 2012 marketing strategy, Coral Hotels & Resorts recently unveiled its new website. Michel Noblet, President & CEO, HMH – Hospitality Management Holdings, said, “The new Coral Hotels & Resorts website, like most hotel websites, is an important e-commerce tool and is more significant than ever in an increasingly social, online world.

            “First and foremost,our new website has been designed to make the booking processeasier and simpler for our users as well as to help find quickly the information they are looking for. It allows visitors to experience our brand in the most optimum setting that in turn will ensure the ideal outcome for our business.”

            Today for most consumers, the online journey starts with Google. Other destinations such as Facebook, Twitter and YouTube are equally important and are often a gateway to another. Michel stressed, “Our new website is well integrated with social media and will act as a promotional partner with the latest platforms of communication to maximize our company’s digital ROI.”

            Girma Wossensseged, VP – E-commerce Development, HMH, said, “Coral Hotels & Resorts website provides a compelling user experience. It is highly interactive with implementation of many interesting features such as contests, management tips, blogs, newsletter, mobile apps that have been driving more traffic to the site.

            The new website has been extremely well received by the Coral customers. “We have had an excellent feedback. There has been an increase in the number of visitors as well as the conversion rate.

            For more information please visit www.coral-international.com


            Source: Coral Hotels & Resorts

            Wednesday, January 25, 2012

            Canada's Top Social Media Maven Partners With Contiki Holidays

            Nadine Sykora, the recipient of the 2011 Digi Award for Canada's Top Social Media Maven, has partnered with Contiki Holidays for a three month adventure through New Zealand and Asia.

            The upbeat Sykora is a young Canadian video content creator, world traveler, and internet personality.

            Follow her journey with Contiki via her website, YouTube Channel and on Twitter.


            Video Courtesy of Hey Nadine on YouTube



            Tuesday, December 13, 2011

            Revinate Launches Comprehensive Social Media Solution for Restaurants

            Revinate, the next generation of guest satisfaction has announced its much anticipated restaurant solution. This innovative new solution for restaurants leverages Revinate’s experience as the leading social media solution for thousands of hotels worldwide. Now, restaurant brands, management companies, owners and operators can benefit from the powerful online reputation platform that global hotel companies such as Hyatt Hotels, Sofitel and Kempinski rely on daily to engage guests and manage guest satisfaction.

            Revinate’s restaurant solution provides a single dashboard to manage all online reviews, mobile check-ins and social media mentions, and includes sophisticated trending and sentiment analysis. With Revinate, restaurateurs can now monitor feedback for their restaurants and their selected competitors across millions of sites in real time, and then easily engage with customers on top review sites and social networks – the locations where most diners now select restaurants and make reservations. This new service, available for an affordable monthly subscription fee, is designed to be easy enough for any employee to use, regardless of technical ability.

            “I can’t think of any software service that is more valuable for an individual restaurant or chain today. I spent 20+ plus years in the restaurant industry in operational roles and I only wish this software was available for me when I was struggling to figure out where our restaurants were strong and where we needed to invest resources. With Revinate, you can easily pinpoint operational problems and fix them before they become serious and costly issues,” says Clark S. Kincaid, Ph.D, Associate Professor at UNLV’s William F. Harrah College of Hotel Administration.

            Orient-Express’s Jeff Webster, Public Relations and Digital Media Manager, North America, says, “Online review sites and social media are critically important to our business, which makes sense given the passion people have towards food and the research consumers do to discover new restaurants. Revinate saves us an incredible amount of time, aggregating all reviews and review scores into a single location so we can quickly assess guest satisfaction and understand how we're measuring up against our competitors. We can then focus more energy on building brand visibility, engaging with customers and driving new business."

            A long-time hotel client, Kimpton Hotels and Restaurants has also been using Revinate’s restaurant solution to manage their restaurants’ online reputation. Jeff Brown, Area Director of Restaurant Operations, says, “Revinate has become a critical tool for us to monitor and track our online reviews. Restaurants are incredibly susceptible to a loss in revenue as a result of bad online reviews so it’s incredibly important to know what people are saying in real time. Revinate allows us to stay in-tune to what people are saying, and allows us to easily act, for example, by publicly responding to reviews or opening tickets to assign responsibility should issues arise that can be remedied.”

            “Our restaurant solution was designed in close collaboration with restaurant managers from hospitality companies who have long trusted Revinate,” says Jay Ashton, co-founder and CEO of Revinate. “With thousands of hotels relying on Revinate every day, it’s a natural progression for us to also help restaurants use public reviews and social media to grow their businesses, and we’re thrilled to be launching our innovative restaurant solution today.”

            Restaurants interested in learning more can visit http://www.revinate.com/for-restaurants or email info(at)revinate(dot)com.


            Source: PR Newswire


            Saturday, December 3, 2011

            Orbitz.com Launches "Gift It Forward" Facebook Contest

            This holiday season, Orbitz Facebook fans will have the chance to recognize individuals who make the world a better place with the gift of travel through the Orbitz "Gift It Forward" contest on Facebook. Whether saving someone a trip to the store or helping to save the world, the "Gift It Forward" contest allows Orbitz Facebook fans to nominate a deserving neighbor, co-worker, family member, or friend for a well-deserved luxury vacation to Mexico.

            "The wonderful thing about the Gift It Forward contest is that it allows our fans to nominate others for the good things they've done," said Chris Orton, president of Orbitz.com. "Orbitz is excited to provide a much-needed vacation to those who have gone above and beyond, and Gift It Forward is a great way for deserving people to be recognized for their actions."

            To nominate someone for "Gift It Forward," visit the Orbitz Facebook page and complete a short form describing why the person nominated deserves to win. After submitting the form, the nominator must inform the nominee that they need to "Gift It Forward" and nominate someone else for their entry to be valid. Orbitz will award six travel packages to the nominees and their nominators for all-inclusive luxury trips to Mexico. Orbitz will also award fans with pairs of round-trip airline tickets throughout the contest just for submitting a nomination. Nominations are accepted now through December 9.

            Orbitz will select ten finalists based on a combination of relevance, quality, and creativity. Orbitz Facebook fans will then vote for their favorite story. The top three finalists and those who nominated them can win one of these grand prizes:

              • First Place: Vouchers for round-trip airfare, one all-inclusive 4-night stay at the Paradisus Playa Del Carmen La Perla for two and $800 in spending cash; and one 5-night stay at the Palace Resorts for two including meals, beverages, and $800 in spending cash.
              • Second Place: Vouchers for round-trip airfare, one all-inclusive 5-night stay at Marival Residences & World Spa for two including unlimited tours and unlimited golf green fees, and $700 in spending cash; and one 5-night all-inclusive stay at the Riu Santa Fe for two, including $575 in spending cash.
              • Third Place: Vouchers for round-trip airfare, one all-inclusive 5-night stay at the Hotel Barcelo Maya Palace Deluxe for two including a $20 spa services credit and $575 in spending cash, and one all-inclusive 5-night stay at the Riu Emerald Bay for two and $550 in spending Cash.

                In addition to the prizes mentioned above, Orbitz will randomly award pairs of round-trip airline tickets throughout the promotion just for submitting a nomination. To nominate someone for "Gift It Forward," visit www.facebook.com/orbitz. Grand prize winners will be announced on or about December 22, 2011.

                Source: PR Newswire 


                Monday, November 28, 2011

                "Completely Philadelphia" - A New Marketing Video From Philadelphia Convention & Visitors Bureau

                Courtesy of Philadelphia CVB on YouTube

                The Philadelphia Convention & Visitors Bureau (PCVB) recently unveiled a new "Completely Philadelphia" marketing video, while highlighting their international tourism marketing efforts and announcing the return of the LIGHTFAIR(R) International (LFI) tradeshow in 2013.

                The full press release can be viewed here.


                On the Beach: Social Media Great for Holiday Season Planning

                "Holidaymakers turn to social media for reviews and discounts," say On the Beach

                UK based On the Beach report that social media is a great way to research holidays this festive season; and not just flights, but hotels and car hire as well. More and more UK travellers are turning to sites like Facebook to find polls, discounts and reviews on their prospective destinations.

                40 per cent of UK holidaymakers use social media to help them research, a recent survey reports. On the Beach say social media is useful for providing a range of information including reviews, flights prices and cheap hotels.

                The report, which was published by the World Travel Market, surveyed over 1000 British holidaymakers who travelled locally or overseas in 2011. One third of the respondents using social media reported that they'd changed a hotel booking after looking at social media sources.

                Alistair Daly, Marketing Director at On the Beach, commented that Facebook is a useful tool for customers to exchange information. "Our On the Beach Facebook Fan Page provides a forum for customers to quickly and easily give us feedback, suggest pages to friends and look up quotes. It's a great forum in which to ask questions and get professional advice for booking a holiday."

                Daly continued: "Using Facebook, we're able to keep in touch with our customers, directly addressing their issues and interests, and alerting them to the best budget deals and cheap flights to Turkey, Majorca and Portugal, to name a few."

                Source: PR Newswire


                Wednesday, November 9, 2011

                Visiteurope.com Launches "Follow Your Roots: Visit Europe"

                Visiteurope.com has announced the launch of their latest social media campaign and contest entitled, "Follow Your Roots: Visit Europe."

                Hosted on visiteurope.com's official Facebook page, the contest invites fans to explore their European roots by sharing a family photo and description of the photo.

                "Large populations of European descendants are found on nearly every continent," says Jan Rudomina, Chairman of the European Travel Commission US Operations Group. "Our goal with this contest is to encourage our fans to explore their European heritage through photos and letters in an effort to inspire travel to Europe."

                Beginning today, fans of the visiteurope.com Facebook page can upload their family photo and brief description (200 words or less) describing the person(s) in the photo and the significance of following his or her roots back to Europe for a chance to win a dream European vacation for two. Voting will occur November 28 – December 5 to determine the top 10 finalists. From December 6 to December 8, a panel of judges from visiteurope.com will select the grand prizewinner from the list of finalists based on creativity and relevance to the contest theme. The grand prizewinner will be formerly announced via Facebook on December 9.

                "Follow Your Roots: Visit Europe" is the third social media contests taking place on the European Travel Commission's social networks over the course of the past year as part of a new digital and creative campaign to promote Europe as a tourism destination to the U.S. traveler.

                Established in 1948 to promote Europe as a tourism destination, the European Travel Commission provides travelers with inspirational commentary on travel services and attractions to help vacationers plan their European journey. Today, www.visiteurope.com, the ETC's web portal along with its dynamic social networks offers travelers activities, tools and tips to help consumers organize their journey to Europe and encourages travelers to share their own experiences and read others while accessing photos, videos and social networks. Visit the official ETC Facebook page and follow ETC on Twitter @visiteurope.

                Source: visiteurope.com via PR Newswire


                Tuesday, November 1, 2011

                Monday, October 10, 2011

                VietnamOnline.com Officially Introduces Tourism Video Project

                VietnamOnline.com, one of the most resourceful and comprehensive information gateways to Vietnam travel information, has just released a video premiere to celebrate the first anniversary of its major transformation.

                VietnamOnline.com has been a prestigious website, facilitating trade and tourism to Vietnam since 1995. The website was almost stagnant until October 10, 2010, when it saw a total renovation in both the website design and website content. The website expands to accommodate both wider and deeper information about Vietnam tourism, such as the addition of new sections: Food, News and Events, Transportation and Vietnam A-Z, to name a few.

                The occasion is even more eventful with the release of a brand new video section that the editor team has vested much effort for the past six months. Now Vietnam can be captured more than just by writing, but the very vivid image and sound of the fresh-from-the-oven videos: coffee, mopeds, Vietnamese noodles, mid-fall festival.

                “We are really hoping to engage global audience in appreciating the colorful Vietnam, and to encourage Vietnamese youth to become ambassadors bringing Vietnam’s essence to the world”, said video section head, Nam Nguyen, “the videos thus carry so much with them: hope, pride and dedication”.

                Vietnam Online videos come in two different formats: short clips that depict Vietnam’s tourist attractions, and reports that are more explanatory and profound in portraying Vietnam. And those who have an interest in Vietnam, can find them all on either Youtube: http://www.youtube.com/vnochannel or on the website of vietnamonline.com. The latest video headlines to be released include: Ba Dinh Square, Pho, Coffee, Lotus, Beach, and more to be updated.


                Source: PR Web


                Saturday, September 17, 2011

                The Ritz-Carlton Hotel Company Introduces New Brand Platform: ‘Let Us Stay With You’

                In a new brand platform which launches this month, The Ritz-Carlton Hotel Company L.L.C. showcases the core service philosophy that makes them a successful luxury lodging company, with the introduction of an entirely new communications approach. Disrupting convention in the hotel category, The Ritz-Carlton poses an alternative style of question to guests, asking ‘Let Us Stay With You’, thereby reversing the age-old approach of hotels asking guests to stay with them. Through the use of artwork, film, messaging, and digital experience platforms, guests are requested to allow The Ritz-Carlton to be much more than just a hotel; indeed to be that indelible memory that lasts a lifetime.

                The campaign delivers the message in an intriguing fashion, drawing explicitly on a guests’ power of memory, by creating serendipitous moments that recall the beautiful facilities, one-of-a-kind on-site experiences, and services provided by the ladies and gentlemen of The Ritz-Carlton. “We worked with a dynamic cross-section of more than 35,000 ladies and gentlemen around the world to define the pillars of the new brand platform” said Chris Gabaldon, Chief Sales & Marketing Officer of the luxury hotel company. “We made a deliberate decision not to call this a ‘campaign’ or ‘advertising program’ because we feel this platform is so much more than that. It is a series of guidelines which inform how we interact with our guests, which new products and services we introduce, how we train and evangelize our employees, and even our design décor strategy.”

                The brand platform addresses a primary priority that the organization believes is essential to the long-term success of The Ritz-Carlton within an evolving luxury consumer mind-set: To create guests for life through thoughtful touch points along their continuous journey as a guest. “The Ritz-Carlton is a brand that has proven the test of time and has continued to elevate its game to compete not only within the luxury hotel sector, but amongst the most elite luxury labels in the world” commented Herve Humler, President of The Ritz-Carlton. “We continue to deliver a unique blend of refined, yet relevant physical spaces, legendary service, superb craftsmanship by the ladies and gentlemen who work for the company, and innovative services; proof that our legendary icon only continues to improve.”

                Unique to previous platforms used by The Ritz-Carlton, ‘Let Us Stay With You’ declares the company’s clear point of view by defining those rare and special things that characterize true luxury. Uniting guests around the world by speaking directly to those connected by their wants and needs, rather than their geography and culture.

                Components of the platform include a comprehensive advertising campaign, complemented by a memory-evoking piece of film, the introduction of additional social media networks and a website re-design revealing one of the most engaging new executions on www.RitzCarlton.com. The featurette which will debut mid-October is a dynamic, ever-changing online portal that allows ladies and gentlemen to publically curate triumphant stories of luxury service and care, reinforcing that the brand represents a new era in the luxury conversation among consumers.

                Applications of the fully integrated platform also extend into the social space. ‘We care deeply about how our guests interact with us even while they’re not in our hotels, which is why we’ve paid special attention to the role of social media across our guests’ journeys” says Gabaldon, “Digital initiatives such as our Foursquare World Concierge further support our efforts to stay with our guests where ever they are, and to add value to their lives even when they’re not traveling with The Ritz-Carlton.

                ‘Let Us Stay With You’ packages have also been launched at Ritz-Carlton properties, in tandem with the roll out of the communications channels. ‘Discover With You’ opens a world of discovery in the Ritz-Carlton destinations, ‘Rejuvenate You’ offers a variety of tranquil spa moments and ‘Treat You’ carries the promise of the most exquisite surrounds of The Club Level.

                Source: Ritz Carlton at www.RitzCarlton.com


                Mary Hammond, Exec. Director of Paducah CVB and Marketing Assistant Laura Schaumburg Discuss Social Media

                Courtesy of Paducah2 on YouTube



                Tuesday, September 13, 2011

                EuropeTravel.net Debuts New Online Social Community

                EuropeTravel.net has today debuted their new online social community and website where visitors can share information about travel and sightseeing in any of the 55 countries that comprise Europe. In addition, the goal of EuropeTravel.net is to help create an informative network that allows travel companies to reach and connect with new customers.

                This groundbreaking new website is designed for both travelers and travel companies, and offers something of value to everyone. Travelers can easily create a customized account and start sharing with others on the network. They can upload videos of their travels, share photos and join discussions about European travel, news related to travel and about the amazing destinations in Europe.


                This provides an excellent way for travelers to share information on their favorite destinations, but also to engage with others who share their passions, to explore new travel possibilities and to find great deals as well. Travelers can create social profiles that give as much (or as little) information as they want, organize their photos and videos, post entries and more.

                For businesses, the benefits are manifold. For instance, resorts can easily create free classified listings on the site to promote their offers. Travel companies, resorts and other businesses can upload videos that highlight the beauty of their location, their amenities and more. In addition, all of these services are available to businesses and travelers at no charge – EuropeTravel.net is completely free to use.

                Businesses also gain the advantage of being able to market directly to travelers, something that is not possible on other social networks and communities. Targeted marketing and offers made directly to those who are most likely to be interested offer the best possible conversion and ensure that travel companies, resorts and others are able to engage with new customers on a scale not possible previously.

                To find out more about EuropeTravel.net, visit http://www.EuropeTravel.net, or connect with them on Twitter @europetravelnet.

                 
                Source: http://europetravel.net/press-release-europetravel-net-debuts-new-online-social-community/



                Tuesday, August 9, 2011

                Hilton Garden Inn Launches 'Life's Ultimate To-Do List Contest' On Facebook

                Climb a mountain?  Learn to surf?  Skydive?  If given the opportunity, what's the number one activity you'd like to accomplish within your lifetime? According to a recent Hilton Garden Inn survey*, nearly seven out of 10 Americans have created some type of ultimate 'to-do' list with 'travel,' 'achieving a professional goal,' and 'volunteering for a cause' identified as the most popular goals. To help Americans achieve these goals, today Hilton Garden Inn launched the 'Life's Ultimate To-Do List' contest, which gives consumers the chance to make their ultimate travel 'to-do' a reality.

                The contest, which runs until September 2nd on Hilton Garden Inn's Facebook page, invites consumers to share their top "to-do list" item, which will serve as their entry into the contest. Entries will also be collected to create the 'Ultimate To-Do List,' a comprehensive guide of fun and interesting things to explore across the globe, which will live on the hotel brand's Facebook page. At contest close, 10 grand prize winners will be chosen by Hilton Garden Inn to have their to-do list item fulfilled. Each winner will receive a 3-day/2-night trip totaling approximately $5,000, which includes roundtrip airfare to the destination of their choice for the winner and a guest, hotel accommodations at any Hilton Garden Inn around the globe and money to spend on the activity.

                "We know the majority of Americans have dreams of exploring and achieving a wide variety of goals within their lifetime and we want to help them become wildly successful in their pursuits," said Judy Christa-Cathey, vice president, Global Brand Marketing for Hilton Garden Inn. "Rafting the Colorado River in the Grand Canyon, taking a photo safari in Africa and visiting every country in the world top my ultimate to-do list and now Hilton Garden Inn's 'Life's Ultimate To-Do List' contest gives consumers the opportunity to check off their ultimate travel bucket list goal. The goals we collect will also allow us to create and share a fantastic guide to traveling the world."

                In support of the contest, Hilton Garden Inn recently conducted a survey*, which uncovered the following insights into American's lifetime to-do lists:
                • Travel tops the lists of American's ultimate lifetime to-dos. More than three-quarters (83%) of those who have a to-do list say that traveling to a special destination is one of the top items they'd like to complete.
                • More than one-third (32%) of Americans said the main reason they created their ultimate to-do list was to see new places.
                • In addition to travel, popular goals on ultimate to-do lists include achieving a professional goal (61%), volunteering for a cause (59%) and doing something mentally or physically challenging (53%).
                • Nearly one-quarter (23%) of Americans say they create to-do lists to challenge themselves and 19 percent say a to-do list helps prioritize all the things they want to accomplish.
                • Almost three-quarters (72%) of people with to-do lists share their goals and experiences with others, and 76 percent of people hope to carry out their to-do list item with another person instead of by themselves.
                • A surprising 20 percent of Americans list rekindling an old relationship at the top of their to-do list.
                • Many Americans (41%) are not confident in their ability to check everything off their list, with 57 percent admitting lack of funds is the top barrier preventing them from achieving their to-do list goals. Only 28 percent believe they will be able to check off the next item on their list within the next year.

                To enter the contest, read the consumer-generated Ultimate To-Do list, and for more information, visit the Hilton Garden Inn Facebook page at www.facebook.com/HiltonGardenInn. For access to media materials and assets, please visit www.hgimediacenter.com/ultimatetodolist.

                * To better understand Americans' attitudes and behaviors related to ultimate to-do lists, Hilton Garden Inn conducted an omnibus survey of Americans, 18 years of age and older.  ORC international fielded the telephone survey among a nationally representative sample of 1,011 Americans over the age of 18. Interviewing for these CARAVAN® Surveys was completed between April 21 and April 24, 2011.  Results have a margin of error of +/- 3.1% at the 95% confidence level.

                A full version of the press release can be viewed here http://www.prnewswire.com/news-releases/hilton-garden-inn-launches-lifes-ultimate-to-do-list-contest-127298468.html


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                Friday, July 29, 2011

                Trover Launches Mobile Discovery Network to Connect People with Remarkable Places and Things

                Trover LLC, a start-up company created for explorers worldwide, today formally launched Trover, a mobile discovery network where people share location-specific discoveries of remarkable places and things in a fun, visual way.

                Founded by experienced social, mobile and travel industry entrepreneurs, Trover's founding team includes: Jason Karas, CEO, who founded Carbonrally.com; Andrew Coldham, vice president of technology who directed software development at Expedia.com's corporate travel division and Rich Barton, chairman, who founded Expedia.com and co-founded Zillow.

                During a limited spring trial, open to Facebook members only, the Trover community attracted more than 70,000 users in 150 countries. To set the stage for significant expansion, the company has now opened its network to Twitter and email users as well. Trover is available today as a free iPhone app in the Apple iTunes Store, with an Android version planned for fall. Non-mobile users can view Trover content at trover.com.

                Sharing Discoveries
                "Trovers are passionate about sharing the unique things they uncover while exploring their cities or far away places," said CEO Jason Karas.  "People find fulfillment in introducing something remarkable to another person. That, in turn, creates a social resource that's fun, entertaining and ultimately very useful. Whether it's a favorite boutique, a great bartender, a hidden piece of graffiti or a secret path to a deserted beach, with Trover in your pocket it's easy to find and share amazing discoveries."

                Trover's defining feature is its location-based discovery mosaic, which allows explorers to visually browse through an eye-catching collection of thumbnail images featuring places to see and things to do nearby. As the user scrolls, a mileage indicator guides them to hidden gems located in nearby neighborhoods, towns, states and beyond, allowing users to explore new places or plan activities. To view a specific location, simply push the Jump To button for a virtual adventure.  Trover's search features also make it easy to find and follow people with common interests.

                Adding new discoveries is simple and encouraged. Just snap a picture, create a quick description and Trover automatically tags it with location data and positions it where others can easily find it later. The Feed button provides an entertaining way to track the discoveries and adventures of friends and fellow explorers, and a Featured button showcases one great discovery from the community each day.

                "I've always dreamed of having a personal guide to the world with me at all times, full of recommendations from my friends on where to go and what to see," said Rich Barton, chairman of Trover.  "Likewise, I have a strong urge to capture my own discoveries, so when my friends and followers come by in the future I can steer them to the good stuff.  This is why we built Trover."

                The full version of this press release can be viewed at http://www.prnewswire.com/news-releases/trover-launches-mobile-discovery-network-to-connect-people-with-remarkable-places-and-things-126317178.html


                Tuesday, July 26, 2011

                Social Media Club Mexico Gets Ready to Position the Riviera Maya in Social Networks

                The tourism industry in the Riviera Maya is looking to form its Social Media Club chapter to propel projects and initiatives to position the destination in social networks.

                Hacienda Tres Rios Resort was the host for the informative reunion with more than 50 professionals in the tourism industry who brought with them their experience and showed interest in helping with the initiative to benefit their business as well as the Riviera Maya.

                Genoveva Garcia, public relations manager for Sunset World, gave the guest a warm welcome and spoke about the benefits of social networks as an important tool in communicating the public relations´ actions as a presence in the Mexican Caribbean.

                There are 940 million people around the world registered on social networks in the internet, according to a study by InSites Consulting. Some of the most popular networks are YouTube, Facebook, Twitter, Linkedn, MySpace, Meneame, Metroflog, Badoo, and now Google+.

                In this sense, Karla Nuñez, Social Media Club Mexico (SMCMX) leader, highlighted the successful work that has been done by the Riviera Maya green resort Hacienda Tres Rios in sharing its triumphs and campaigns through its social networks. The resort´s efforts in social media have earned the team international awards.

                Nuñez explained that Social Media Club Riviera Maya will be a community of professionals interested in the benefits of social networks in the tourism industry, sharing experiences, knowledge and developing better practices.

                Among the objectives of being in this club are:
                To create and develop a network of professional contacts in tourism and social media (networking). To offer relevant and appealing content about social media to the tourism industry through colloquiums, studies, cases, and links (knowledge). To observe, monitor, and analyze tendencies about the presence of tourism in social media (trending). To establish and diffuse good practices and case studies of companies and institutions in the tourism sector on social media (benchmarking). To use social media trends and tools to promote Mexico tourism (practice).

                Finally, she highlighted that some of the benefits of being a part of Social Media Club Riviera Maya are continuous learning opportunities, training, networking, and a branding team for professional development.

                The event concluded with a networking cocktail where attendees had the opportunity to share experiences and contacts.

                Via Press Release: http://www.prweb.com/releases/prweb2011/7/prweb8661080.htm

                
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